
Search engine optimization (SEO) is the process of affecting the online visibility
of a website
or a in a web search engine
's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search
, video search
, academic search, news search, and industry-specific vertical search
engines. SEO differs from local
search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search
for its products or services. The former instead is more focused on national or international searches.रूपनारायण कुमावत अभिषेक शर्मा